Warner Bros. Pictures has announced some wonderful news for lovers of ‘Barbie.’ The blockbuster success starring Margot Robbie will have an exclusive IMAX release beginning September 22nd for a restricted week-long run. This special IMAX edition will feature never-before-seen footage hand-picked by filmmaker Greta Gerwig.
Gerwig, 40, expressed her profound gratitude for the immense global enthusiasm for ‘Barbie’ since its initial release in July in a moving statement. She acknowledged Barbie fans’ international support and engagement, both in theatres and across numerous channels, as a factor in the film’s success.
Creating ‘Barbie’ for the big screen has been a fantastic experience, and the chance to display it on IMAX, the largest screen of all, excites us. As a special treat for our committed Barbie fans, we’re delighted to give additional unique content that delves deeper into the extraordinary work of our cast and crew. We hope that audiences will enjoy these new features.
Due to its simultaneous release with Christopher Nolan’s picture ‘Oppenheimer,’ ‘Barbie’ initially did not have an IMAX presence in most U.S. theatres, resulting in a phenomena dubbed ‘Barbenheimer’ by fans. The film ‘Oppenheimer’ broke IMAX attendance records.
‘Barbie’ has officially surpassed a historic milestone, surpassing $1 billion in worldwide box office income. Furthermore, it recently surpassed ‘The Dark Knight,’ from 2008, to become Warner Bros.’ highest-earning domestic release in history.
‘Barbie’ dominated the domestic box office for four straight weekends following its premiere. ‘Blue Beetle,’ another Warner Bros. release, dethroned ‘Barbie’ from the top spot after making $25 million the previous weekend.
Margot Robbie, 33, previously said in an interview with Collider that when presenting the film to the studio prior to the actors’ strike, she confidently projected ‘Barbie’ would break the $1 billion mark.
During the green-light conference, I made the case that studios prosper when they dare to marry a visionary director with a ground-breaking project. I said, ‘Now you have Barbie and Greta Gerwig.’ I may have overstated our chances of making a billion-dollar film, but we were committed to making an outstanding film.
‘Barbie’ is currently in theatres and continues to attract people across the world.